Job Description Specialist, Marketing Data Analytics job at ASU Enterprise Partners

Job Description

The Specialist, Marketing Data Analytics will be responsible for daily analysis of paid media campaign performance, providing optimization recommendations, and assisting in QA of campaign components such as ad copy and creative. This position requires a deep understanding of both ad platforms (such as Google Ads, Meta Business Manager) and measurement tools (such as Google Analytics, Adobe Analytics), and ability to utilize data visualization tools (such as Looker Studio, Power BI) to create compelling insights for stakeholders. This position will be held accountable for cross-functional team collaboration, communication, and relationship efficacy and will work closely with teams to leverage datasets to measure and optimize campaign performance.

What you'll do:

Be responsible for and own the understanding of paid media campaign performance from impression to enrollment.
Stay informed on the ASU Online web ecosystem and existing paid media campaign structure
Leverage first-party datasets to glean insights for relevant stakeholders
Build, maintain, and communicate various reports to increase understanding and awareness of historical, current, and predictive performance
Analyze paid media performance and generate actionable insights in collaboration with colleagues from EP and EdPlus for relevant stakeholders
Support ongoing analytics needs of the business such as AB test strategy and measurement, conducting ad-hoc analysis, customer insights, etc.u202f
Provide optimization and testing ideas to increase conversion rate and lower CPA
Work with agency partners and EP colleagues to ensure the live campaigns reflect the approved campaign structure.
Ensure 1st-party data collection is consistent following established UTM structure
Establish and monitor performance thresholds that trigger automatic notifications to various stakeholders to be aware of performance drifts
Stay up-to-date with industry trends, emerging technologies, and consumer behaviors to identify opportunities and potential challenges
Partner closely with external media agency counterparts + internal cross functional teams

What you'll need:

Strong ability to use Google Analytics (GA4) to understand multi-channel attribution and user behavior.
Experience in building reports utilizing data visualization tools such as Looker Studio or Power BI
Experience working with SQL and BigQuery is a plus.
Experience in working with large datasets and familiarity with different types of data joins
Understanding of digital marketing channels with an emphasis in paid media (SEM, social paid, display, video, performance max, etc.)
Experience using a variety of attribution models – last, first, assisted, linear, time decay, data driven etc.
Excellent problem-solving skills with a curious demeanor
Evidence of ability to translate written and verbal requests and communicate effectively while working as an individual contributor as well as in a team environment
Ability to maintain a high degree of confidentiality and responsibility regarding information related to Enterprise Partners, its subsidiaries and University business and confidential prospect information
Excellent listening skills with a strong ability to read people and adapt working style, communication, and responses accordingly
Be highly organized yet flexible and possess a strong attention to detail while proactively taking initiative to set priorities for multiple projects
Team-oriented strategist able to effectively manage complex situations involving numerous and sometimes competing constituencies
An advocate’s belief in the vision of ASU as the New American University

Relevant qualifications:

Bachelor's degree in a field appropriate to the area of assignment such as Marketing or Business Data Analytics AND
Three (3) years of experience in a Data Analyst role, preferably with a focus in digital marketing analytics, or business analytics

Preferred education and experience:

Bachelor's degree in Marketing, or Business Data Analytics
Previous experience working in an advertising agency environment (or similar) where multi-tasking is crucial

Interested in this position?

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