Sr. Data Analyst, Retention Marketing, Sales and Operations
DIRECTV
DIRECTV Retention Operations & Marketing Team is looking for a dynamic, experienced and analytical candidate to conduct a wide range of data analysis to support various Retention programs.
Description:
The Senior Data Analyst will be required to access and compile large amounts of data, analyze the data, interpret and quantify trends on the operational aspects of various Retention programs. The role will also need to effectively communicate concise findings and recommendations to Retention program managers and senior executives. The Analyst will work on creating and/or enhancing various analytical tools that will help improve the operational results and may also be required to develop requirements and perform testing on these analytical tools.
Responsibilities:
- Responsible for providing data analyses for Retention Marketing
- Create accurate and timely analyses on a wide variety of areas including marketing offer operational performance, trend analysis, campaign performance and subscriber behavior and responses to marketing offers.
- Additional responsibilities may include offer forecasting and assist Retention program managers in developing and maintaining operational dashboards.
- Develop new analytical tools and enhance existing ones where needed.
- Provide insight into and develop new ideas and approaches to improve operational results.
- Partner with cross functional teams such as Finance, Strategy, Business Analytics and Customer Care to understand enterprise trends, competitive environment and their impacts on subscriber behavior and provide conclusions and recommendations to business owners.
- Consolidate information and present to program managers and senior management in a clear and concise manner.
- Occasional travel to call centers is required (< 10%).
Qualifications
Qualifications:
- Bachelor’s Degree and 5-10 years relevant experience
- Prefer candidates with degree in quantitative analysis, mathematics, economics or finance with prior experience in consumer services and products
- Prefer candidates with educational background or working experience with statistics
- Highly analytical and creative thinker
- Must be self-directed, organized and detail oriented as well as have the ability to multitask and work effectively in a fast paced environment
- Excellent communication skills including an ability to communicate and work effectively with business managers and diverse cross-functional groups
- Ability to accommodate change and adapt accordingly
Demonstrated Successes:
- Highly skilled in Excel, Access, SAS and SQL
- Prefer candidates with experience in Teradata and Cognos
- Experience in summarizing data and building presentations using Powerpoint
- Proficiency in standard MS Office applications
- Have participated or led data analysis in highly complex business problems
- Have developed executive level presentations that identify business trends, operational successes and opportunities based on transactional data
Full Time