Senior Manager, Marketing Analytics & Insights job at Disney Parks & Resorts

Job Description

Consumer Insight, Measurement & Analytics (CIMA) is part of the Global Marketing & Sales organization within Disney Parks, Experiences & Consumer Products (DPECP). CIMA influences decision making with integrated, objective, and actionable insights. Within CIMA, the Marketing Analytics & Insights (MAI) team provides objective assessments of DCECP marketing to inform strategy, understand performance, optimize investment, and maximize business impact.

The Senior Manager, Marketing Analytics & Insights must possess a passion for analytics, marketing/advertising technology and leadership. This individual will lead a team and develop a reporting ecosystem and build capabilities that will provide media reporting at the channel, message, creative, geography, and audience level. This team will provide reporting that will allow continuous optimization of content and campaigns as well as support larger strategic efforts including analytics to develop insights to the overall business as well as the Media organization. This individual will also support the data strategy/innovation goals that will enable CIMA to drive efficiencies and capabilities. This team will be leveraging a broad spectrum of marketing, media, and sales data to develop new reporting and analysis capabilities to support decision making for Walt Disney Parks & Resorts lines of businesses. The person must be comfortable working with partners, conducting analyses, preparing reports, and communicating insights as they will act as a key advocate for the benefits data and analytics can drive throughout the organization. This position reports to the Director, Marketing Analytics & Insights and will be based in Orlando, FL or Glendale, CA.

Responsibilities

The Senior Manager, Marketing Analytics & Insights’ key responsibilities include, but are not limited to, the following:

Build a team to develop media reporting and provide keen insights
Develop methods to measure and report on media effectiveness including data at the channel, audience, message, creative, and geographic levels
Build a reporting ecosystem that provides both channel level as well as holistic media performance
Support media optimization and marketing initiatives through reporting and analytics
Provide measurement, reporting, and analytics for digital media, website, CMR, and offline
Support the data strategy that will enable CIMA to drive efficiencies and capabilities
Conduct data analyzes and mine data to find opportunities and insights
Design effective and impactful reports and visualizations for both large and small scale distribution
Create presentations to highlight recommendations and tell the story
Partner with Managers to look for new opportunities to leverage data within Marketing and Media to enable decision making

Basic Qualifications

7+ years of analytical experience
Demonstrated strong leadership skills
Marketing knowledge or experience, preferably in marketing strategy, media planning, or an analytic area
Demonstrated project management skills to champion a project from inception to implementation and handle multiple tasks simultaneously
Experience working with digital, social, and traditional media data
Experience with developing reporting platforms and designing reports
Solid analytical and technical problem solving skills
Ability to excel in a fast-paced, complex, and ambiguous business environment and display professionalism and confidence in challenging situations
Demonstrated attentiveness to detail and focus on excellence in work product delivery
Ability to collaborate in a team environment and with a variety of stakeholders at all levels
Ability to identify and handle issues proactively and decisively with limited direction and oversight while also communicating consistently to executive leadership
Demonstrated verbal and written communication skills including effective visual representation of complex data
Proficient in Microsoft Office suite and business intelligence tools such as Tableau, and familiarity with analytic software applications such as SAS and coding software such as SQL
Familiar with use of online digital data (e.g., Omniture, DFA, etc)
Demonstrated strategic and creative thinking ability
Ability to develop clear and concise thoughts into proposals, recommendations, and findings

Preferred Qualifications

10+ years of analytical experience
Leadership of an analytics team
Strong digital marketing experience and knowledge of digital marketing technologies
Experience with paid and organic search analytics
Experience with syndicated measurement tools
Experience with big data environments
Experience with Data Management Platforms (e.g., BlueKai, Krux), Demand Side Platforms (e.g, DBM, AOL, Turn), campaign management systems (e.g., Doubleclick DART), and marketing/media technologies
Experience with Google Analytics, Site Analytics, Google Adwords, etc.
Experience with Digital Attribution
Experience with Hive, SQL, MySQL, and/or R programming languages
Strong influencing, partnering, and negotiating skills
Demonstrated ability to develop and deliver persuasive presentations of complex business issues to senior executives
Demonstrated ability to quickly gain a conceptual understanding of a complex situation and establish immediate credibility

Required Education

Bachelor’s degree (or equivalent) with preferred concentration in Business, Marketing, Economics, Statistics, Finance, Industrial Engineering, Operations Research, or a similar analytics field

Preferred Education

MBA or Advanced degree in an analytics field

About Walt Disney World Resort:

Since opening in 1971, Walt Disney World Resort has played an important role in many childhood and family memories. Today, hundreds of millions of guests from around the globe visit this magical place to enjoy a Disney vacation. Through a combination of creativity, innovation and technology, the resort immerses guests in classic Disney tales and new kinds of family entertainment. Drawing from a rich heritage of storytelling, Walt Disney World Resort cast members bring Disney magic to life through unmatched attention to detail and superior guest service.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business segment we call Walt Disney World Resort.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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