Web Analytics Manager job at Springbox

Job Description

Web Analytics Manager

Springbox seeks a collaborative, hands-on Web Analytics Manager to lead data-driven initiatives across our organization, from research and insights, to testing measurement and ongoing reporting. This is a mid-senior level role, reporting to the Director of Strategy & Analytics.

Responsibilities

Identify key business insights from web, customer, competitive, social, SEO, market research analytics. Move beyond numbers to create actionable recommendations for demand/lead generation, digital acquisition, eCommerce optimization, branding, creative, content marketing, user experience and social media. Define and benchmark appropriate business KPIs for marketing objectives
Provide measurement and reporting in order to optimize clients’ websites, social media, digital campaigns and mobile applications. Build and execute ongoing testing plans, including A/B and multivariate testing. Own the strategic planning, implementation and reporting of all tagging and tracking needs for these initiatives. Report findings to internal teams and client
Manage the collection, storage and reporting for our proprietary client, market and research data

Qualifications

The ideal candidate has deep experience synthesizing complex qualitative and quantitative data to form clear, well-supported recommendations for non-technical audiences. Superior candidates are team collaborators, able to work at a senior level across multiple projects, and possess exemplary follow-through on execution of their work. As well, top candidates possess the following work experience:

4-7 years of employment experience in Web Analytics, Business Intelligence or an equivalent role. Client-facing experience preferred
Advanced Google Analytics (GA) certification (301) or equivalent knowledge. Advanced experience in GA advanced segmentation, URL/element event tracking, custom reporting for digital campaigns. Expert-level experience with Adobe SiteCatalyst
Tagging, tracking and reporting of A/B/multivariate optimization tests, using software such as Adobe Test & Target, Optimizely or Monetate
Tagging, tracking and reporting for campaigns and digital strategies that leverage marketing automation platforms, such as Eloqua and Marketo
Tagging, tracking and reporting for inbound campaigns using organic/paid search keywords, paid search landing pages, remarketing (email), retargeting (display) and social advertising networks
Experience working with project management teams to estimate costs, resources and timing for all analytics and optimization activities
Social media analytics, measurement and reporting; monitoring social media to collect customer insights and collect customer profiling data

Nice-to-Haves

Experience with database management and ETL processes
Web development experience
Data visualizations and reporting dashboard interfaces.
Familiarity with SEO/SEM, content marketing, email marketing and digital marketing best practices

Perks (because it matters, right?):

Wear what you want to work, up to a point (no speedos)
Fully stocked “beverage” refrigerators
Ping-Pong table, pool table, shuffleboard and Xbox360 w/Kinect
Located downtown at 7th and Congress Avenue
Modern, comfortable workplace, with areas to chill when you need it
Flexible hours, some of us aren’t morning people
Bring your best friend to work (dogs allowed)
Paid parking and paid benefits

Relocation assistance available for this opportunity!

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