Web Conversion Analyst job at TradeKing

Job Description

The Position

The Web Conversion Analyst is the quantitative specialist responsible for helping drive registration conversion results for TradeKing’s multiple brands. The ideal candidate has strong experience leveraging web analytics tools and providing actionable insights to identify hypothesis-driven opportunities to increase conversion rates. Through A/B testing and other growth-focused initiatives, the candidate will help drive the evolution of TradeKing’s multiple lines of business into an even higher converting consumer site(s). The candidate will consider themself data-driven, thinks strategically about business issues and will have a strong command of digital marketing and digital marketing analytics.

This role works independently within the TradeKing Conversion Team as the primary analytical resource and reports into TradeKing’s Analysis team. Other interactions and working relationships will be with TradeKing’s Marketing, Product and Technology teams on an as-needed basis. The position is based in Charlotte, NC.

General Responsibilities

Work with other members of the Conversion Team to identify opportunities, develop, test, measure and analyze experiments to increase conversion rates
Perform in-depth and ad-hoc analysis of information from multiple data sources (web analytics data, marketing data, transactional data) to provide data-driven business insights leading to improved business results
Manage data from various sources and developing databases and spreadsheets for detailed analysis
Work with other members of conversion team to create dashboards and other internal reporting systems

Knowledge & Skills

Familiarity with A/B or multivariate testing tools and technologies (e.g. Optimizely, Test & Target, et al)
Robust experience with Google Analytics, Webtrends, Omniture or a comparable Analytics tool required
Experience with tag management tools and manipulating javascript-based tags
Extensive SQL knowledge (Intermediate to advanced capabilities) and comfort with enterprise-level databases (such as SQL Server, Oracle, Teradata, etc.)
Previous experience performing quantitative analysis on datasets, including building an analytical framework, determining and sourcing data, querying the dataset, then developing actionable business insights
Familiarity working with business intelligence platforms (such as QlikView, Tableau, Looker, etc)
Strong Microsoft Excel and PowerPoint ability
Detail oriented, with excellent oral and written communication
Degree in quantitative discipline, such as mathematics or statistics, preferred

Additional Desired Knowledge & Skills

The ability / desire to perform analysis outside of Microsoft Excel, utilizing statistical or visualization programs

Benefits

TradeKing offers a competitive compensation package for qualified full-time employees.

All candidates must pass credit and criminal background checks to meet TradeKing and FINRA requirements.

TRADEKING GROUP, INC IS AN EQUAL OPPORTUNITY EMPLOYER.

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