Senior Analyst, Marketing job at Vistaprint

Job Description

As a member of Vistaprint's Analytics team, you will perform detailed analyses of our website and customers with a focus on Search Engine Optimization and Search Engine Marketing campaigns. You will work closely with marketing managers to understand business needs, translate business needs into actionable analytics plans, and present associated findings and recommendations.

Responsibilities will include:

Apply your advanced data mining knowledge to our 20 million strong customer base, identifying opportunities to drive marketing investments and improve customer lifetime value.
Leverage our state-of-the-art data visualization tool-set to analyze user behaviors -- page views, clicks, orders to help drive website design, marketing campaigns and general business decisions
Optimize Search Engine Marketing spend across keywords and engines.
Work with marketing and developers on multiple SEO efforts.
Execute sophisticated A/B and multivariate tests to optimize the customer experience and maximize sales.
Quickly respond to ad hoc analytic requests which are common in our dynamic, fast-paced, data-driven environment.

Qualifications:

Bachelor's degree in Economics, Math, Statistics, Operations Research, Computer Science, Engineering, or other relevant field required
Proficient programming in SQL is a must (SAS or SPSS experience is a plus)
Comfortable independently performing exploratory data analysis
Demonstrated problem solving ability with emphasis on drawing inferences from data
Ability to learn quickly and apply new tools and techniques
Excellent organizational skills, strong attention to detail and ability to effectively manage projects supporting multiple business areas
Exemplary communication skills and strong business acumen; ability to understand corporate strategy, interact with clients and present actionable findings
Work within teams to integrate findings and models into company operations
Experience with web analytics concepts and tools such as WebTrends or Visual Sciences is a plus

About Vistaprint

Vistaprint, N.V. (Nasdaq: VPRT) empowers 15 million micro businesses and consumers annually with affordable, professional print and digital solutions by leading the way in marketing, innovative technologies, custom products and manufacturing excellence.

We strive to be a world-class customer-centric company by offering a broad range of products and services via 25 easy-to-access, localized websites globally and by shipping to more than 130 countries around the world. Our customers benefit from our unique business model supported by proprietary technologies, high-volume production facilities and direct marketing expertise.

Employees of Vistaprint are passionate about understanding the needs of our customers to help them make an impression both at work and in life. We look for customer-centric people who bring ideas, visions and dreams and a passion to deliver on them regardless of department, title or tenure. If you’re a self-starter looking to make an impact, we offer highly rewarding opportunities to grow with us both personally and professionally.

Interested in this position?

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